My WEEK 11 assignment for Falmouth University

WEEK 11

Your research task this week is to explore how brands are communicated differently depending on their regional context.

Choose a brand that exists within a range of different global regions. Explore the varying design approaches of this brand and the ways in which it chooses to communicate in different countries. What differences and similarities can you spot? Why do you think the brand might take certain design decisions depending on regional context?